Frontline Academy

AI Glossary

Technical definitions for the systems, agents, channels, and infrastructure behind modern AI operations.

01

LLM routing

A decision layer that sends each prompt or task to the model most likely to satisfy quality, latency, cost, privacy, and tool requirements.

02

Company brain

A shared, permission-aware memory layer connecting company knowledge, customer records, conversations, files, decisions, and actions.

03

AI CRM

A customer relationship system in which AI can create and maintain the data model, capture activity, retrieve context, recommend actions, and execute governed work.

04

Artifact

A durable, shareable output created by an AI agent, such as a report, application, analysis, document, dashboard, or interactive interface.

05

Coding agent

An AI agent that plans, edits, runs, tests, and evaluates software changes through tools such as a repository, shell, browser, compiler, and deployment environment.

06

AEO and GEO

AEO optimizes content for direct answers. GEO optimizes content so generative systems can retrieve, understand, cite, and synthesize it accurately.

07

Closed-loop agent

An agent that repeatedly observes the environment, chooses an action, executes it, evaluates the result against a goal, and uses feedback to decide the next step.

08

WhatsApp AI agent

An AI agent connected to the WhatsApp Business Platform that receives messages, uses business context and tools, responds within policy, and hands off to humans.

09

Instagram AI agent

An AI agent connected to Instagram messaging that responds to supported conversations, uses business context, takes governed actions, and routes threads to humans or other apps.

10

WhatsApp Flow

A structured, multi-screen experience that runs inside WhatsApp so a business can collect input and guide a user through a task without an external page.

11

WhatsApp Coexistence API

A Meta onboarding model that connects an existing WhatsApp Business app number to Cloud API while the business continues using the mobile app and supported companion devices.

12

WhatsApp Business API

The programmatic interface, delivered primarily through Meta's Cloud API, for businesses and solution providers to send and receive WhatsApp messages at scale.

13

WhatsApp Business App

The mobile and desktop application for small businesses to communicate with customers using a business profile, catalog, labels, quick replies, and greeting tools.

14

WhatsApp Group API

An API capability for creating, reading, or participating in WhatsApp group conversations where supported by current platform availability, permissions, and product configuration.

15

WhatsApp Service Window

The time-bounded customer-service period that begins or refreshes when a user messages a business and affects which message types can be sent without an approved template.

16

WhatsApp chatbot

A rule-based or AI-driven conversational application that receives and sends WhatsApp messages through the Business Platform to answer questions or execute bounded tasks.

17

WhatsApp Template

A pre-approved message structure used to initiate or continue certain WhatsApp conversations, with categories including utility, authentication, and marketing.

18

Agent runtime

The execution environment that manages an AI agent's model calls, tools, state, memory, permissions, retries, streaming, events, observability, and lifecycle.

19

Agent loop

The repeated control cycle in which an agent observes state, reasons about the next action, invokes a tool or produces output, evaluates the result, and decides whether to continue.

20

LLM gateway

A centralized API and policy layer between applications and model providers that standardizes requests, authentication, routing, observability, safety, caching, and fallbacks.

21

MCP server

A program that exposes tools, resources, prompts, and notifications to AI applications through the Model Context Protocol's standardized interfaces.

22

Agent tool

A typed capability that an AI agent invokes to retrieve data, change state, execute code, call an API, or interact with an external environment.

23

Vibe coding

A prompt-led style of software creation in which a person describes the desired outcome and lets an AI coding system generate and revise most of the implementation, often with limited inspection of the code itself.

24

AI engineering

A professional software-development practice in which experienced developers use AI agents through terminals, IDEs, repositories, and delivery systems while retaining responsibility for architecture, quality, security, and production outcomes.

25

CLI

A command-line interface is a text-based way to invoke programs with explicit commands, arguments, standard input, standard output, exit codes, files, and environment variables.

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