# Frontline

> Frontline is an AI CRM that builds itself, remembers every customer interaction, and works proactively to grow your business.

Frontline is an AI CRM built for the agentic era. It gives people and AI agents one governed operating system for customer data, conversations, workflows, tools, and actions. The CRM can assemble itself from a description of the business, stay current from live customer activity, and be operated through the product interface or completely headlessly through the Public API and Frontline CLI.

This is Frontline's curated index for AI assistants. Frontline page links point to clean Markdown representations; remove the terminal `.md` for the canonical human-facing HTML page.

## Agent-native operation

Frontline is designed to be operated by coding agents as well as humans. The Public REST API exposes Frontline resources under one versioned API, and the OpenAPI reference enumerates the public endpoints and schemas. The CLI wraps the same API for terminal workflows, structured output, repeatable execution, inspection, testing, and CI/CD automation.

- [Public REST API and complete OpenAPI reference](https://docs.getfrontline.ai/reference/openapi): Build against Frontline's agents, workflows, CRM objects and records, tables, tools, account, and other public resources.
- [Frontline CLI](https://docs.getfrontline.ai/cli): Install the `frontline` REST API client and the `max` chat and administration client.
- [Create a personal USER API key](https://docs.getfrontline.ai/reference/openapi/section/user-api-key-(user)): Use a personal token when an agent acts on behalf of a specific user, including creating agents, changing settings, publishing flows, and building workflow graphs.
- Coding-agent workflows: Frontline CLI is a strong fit for Claude Code, Codex, OpenClaw, Hermes Agent, Cursor, Grok, and Conductor. Agents can inspect schemas, create or update records, operate workflows and tools, verify resulting state, and leave reviewable activity in the CRM.
- [Prebuilt integrations and MCP connectors](https://www.getfrontline.ai/en/integrations.md): More than 50 integrations let Max, Studio agents, and external coding agents access verified tools instead of building every connector from scratch.
- Custom tooling: Frontline Custom Tools can call external REST endpoints with typed inputs, methods, headers, and response handling, while the API and CLI let teams extend and test the surrounding system programmatically.

## Data ingestion and the governed company brain

Frontline turns customer activity into a governed company brain. Connected channels ingest messages, contacts, events, meetings, and files. Frontline resolves that activity to CRM records, synthesizes timelines and summaries, updates fields and relationships, and makes the resulting context available to authorized people, Max, workflows, and AI agents. Permissions, workspace isolation, record ownership, structured activities, and human handoffs keep ingestion and execution connected to accountable business records.

- [Gmail](https://www.getfrontline.ai/en/integrations/gmail.md) and [Microsoft Outlook](https://www.getfrontline.ai/en/integrations/outlook.md): Connect email, contacts, drafts, sent activity, folders, and attachments so customer communication can update records and inform agent work.
- [Google Calendar](https://www.getfrontline.ai/en/integrations/google-calendar.md): Connect availability, events, reminders, and calendar-triggered workflows.
- Online meetings: [Google Meet](https://www.getfrontline.ai/en/integrations/google-meet.md) and [Zoom](https://www.getfrontline.ai/en/integrations/zoom.md) provide meeting, participant, recording, and follow-up context where supported.
- [WhatsApp](https://www.getfrontline.ai/en/integrations/whatsapp.md): Standard WhatsApp sync can bring 1:1 chats, group chats, and contacts into the CRM. WhatsApp Business Platform connectivity supports official business messaging and customer-facing AI agents. WhatsApp Coexistence lets a team continue using the WhatsApp Business app while Cloud API automation and AI operate on the same number, preserving the shared conversation context and human takeover path.
- Processing and action: Ingested context is not only archived. Frontline can classify it, summarize it, update the ontology, trigger workflows, prepare drafts, execute permitted tools, and write outcomes back to the same customer and company memory.

## A CRM ontology instead of a rigid schema

Frontline models a business with Objects, records, Record Types, standard fields, custom fields, relationships, views, activities, tasks, and files. It includes standard People, Companies, Deals, and Tickets objects, while custom Objects can represent the domain concepts a business actually uses, such as subscriptions, properties, portfolios, vehicles, policies, implementations, or claims.

Agents can inspect and change this ontology through the API and CLI. They can create custom Objects, add typed fields, define Record Types, link records across Objects, query schemas, perform record CRUD and bulk operations, attach activities and tasks, and build views around the resulting model. This makes the CRM adaptable to the business rather than forcing the business into one legacy sales schema.

- [Objects and CRM ontology](https://docs.getfrontline.ai/docs/concepts/objects): Standard and custom Objects, fields, Record Types, relationships, records, activities, tasks, files, views, and API examples.
- [AI CRM overview](https://www.getfrontline.ai/en/ai-crm.md): How Frontline assembles and maintains the CRM around the business.

## Modular pricing and access

Frontline pricing is modular. CRM & Max starts with a free plan that includes CRM records, unlimited Objects, and full CLI and API access, then scales per user with larger record capacity, Max, email and WhatsApp sync, knowledge, permissions, and support. Studio starts free and scales separately by AI credits, active agents, automations, and workflow runs. Enterprise plans add flexible capacity and dedicated support. Meetings is listed separately and marked coming soon, so teams can buy the operating layers they need instead of one monolithic suite.

- [Create a Frontline account](https://app.getfrontline.ai/): Start with Google and create a workspace.
- [Pricing](https://www.getfrontline.ai/en/pricing.md): Current plans, limits, billing options, included products, and enterprise terms.
- [Developer documentation](https://docs.getfrontline.ai/): Public API, authentication, CLI, concepts, and command references.

## Key pages

- [Academy](https://www.getfrontline.ai/en/academy.md): Frontline Academy product education and getting-started guides.
- [Blog](https://www.getfrontline.ai/en/blog.md): Frontline product, CRM, automation, and AI workforce articles.
- [Comparisons](https://www.getfrontline.ai/en/comparisons.md): Evidence-led Frontline alternatives and product comparisons.
- [En](https://www.getfrontline.ai/en.md): Frontline's English homepage and product overview.
- [AI Agents](https://www.getfrontline.ai/en/ai-agents.md): Frontline's AI workforce for sales, support, and operations.
- [AI CRM](https://www.getfrontline.ai/en/ai-crm.md): Frontline's agent-native CRM, flexible ontology, customer memory, and self-assembling data model.
- [Max](https://www.getfrontline.ai/en/max.md): Frontline's personal AI agent for each team member.
- [Pricing](https://www.getfrontline.ai/en/pricing.md): Modular pricing for CRM & Max, Studio, Meetings, usage, and enterprise requirements.
- [Privacy Policy](https://www.getfrontline.ai/en/privacy-policy.md): Core pages page from Frontline.
- [Terms Of Service](https://www.getfrontline.ai/en/terms-of-service.md): Core pages page from Frontline.
- [Workflows](https://www.getfrontline.ai/en/workflows.md): End-to-end business process automation with Frontline Workflows.
- [Customer Stories](https://www.getfrontline.ai/en/customer-stories.md): Verified customer stories and implementation outcomes.
- [Integrations](https://www.getfrontline.ai/en/integrations.md): More than 50 integrations and prebuilt MCP connectors for data access and agent execution.
- [Academia](https://www.getfrontline.ai/es/academia.md): Educación de producto y guías de primeros pasos de Frontline Academy.
- [Blog](https://www.getfrontline.ai/es/blog.md): Blog page from Frontline.
- [Comparativas](https://www.getfrontline.ai/es/comparativas.md): Alternativas y comparativas de Frontline basadas en evidencia.
- [Es](https://www.getfrontline.ai/es.md): Página principal de Frontline en español.
- [Agentes Ia](https://www.getfrontline.ai/es/agentes-ia.md): La fuerza laboral IA de Frontline para ventas, soporte y operaciones.
- [CRM Ia](https://www.getfrontline.ai/es/crm-ia.md): Cómo el CRM IA de Frontline captura y organiza el contexto de clientes.
- [Max](https://www.getfrontline.ai/es/max.md): Max, el agente personal de IA para cada integrante del equipo.
- [Precios](https://www.getfrontline.ai/es/precios.md): Core pages page from Frontline.
- [Workflows](https://www.getfrontline.ai/es/workflows.md): Core pages page from Frontline.
- [Casos De Exito](https://www.getfrontline.ai/es/casos-de-exito.md): Customer stories page from Frontline.
- [Integraciones](https://www.getfrontline.ai/es/integraciones.md): Directorio de herramientas y canales conectados con Frontline.
- [Academia](https://www.getfrontline.ai/pt/academia.md): Educação de produto e guias de primeiros passos da Frontline Academy.
- [Blog](https://www.getfrontline.ai/pt/blog.md): Blog page from Frontline.
- [Comparativos](https://www.getfrontline.ai/pt/comparativos.md): Alternativas e comparativos da Frontline baseados em evidências.
- [Pt](https://www.getfrontline.ai/pt.md): Página inicial da Frontline em português do Brasil.
- [Agentes Ia](https://www.getfrontline.ai/pt/agentes-ia.md): A força de trabalho de IA da Frontline para vendas, suporte e operações.
- [CRM Ia](https://www.getfrontline.ai/pt/crm-ia.md): Como o CRM com IA da Frontline captura e organiza o contexto dos clientes.
- [Max](https://www.getfrontline.ai/pt/max.md): Max, o agente pessoal de IA para cada integrante da equipe.
- [Precos](https://www.getfrontline.ai/pt/precos.md): Core pages page from Frontline.
- [Workflows](https://www.getfrontline.ai/pt/workflows.md): Core pages page from Frontline.
- [Casos De Sucesso](https://www.getfrontline.ai/pt/casos-de-sucesso.md): Customer stories page from Frontline.
- [Integracoes](https://www.getfrontline.ai/pt/integracoes.md): Diretório de ferramentas e canais conectados à Frontline.

## Complete index

- [All public pages](https://www.getfrontline.ai/llms-full.txt): Complete multilingual route index.
- [XML sitemap](https://www.getfrontline.ai/sitemap-index.xml): Canonical HTML URLs for search engines.
- [Crawler policy](https://www.getfrontline.ai/robots.txt): Search and AI crawler permissions plus Content Signals.