Zonamerica replaced manual visitor registration with an AI agent that automates invitations, validates information, and generates QR codes instantly.
Zonamerica is Uruguay’s largest business and technology park and the country’s first privately operated free trade zone. With more than three decades of experience, a campus spanning over 90 hectares, and an additional presence in Colombia, its ecosystem brings together more than 500 companies across technology, financial services, logistics, outsourcing, and other industries. More than 7,000 people work on the campus every day.
A campus of that scale receives a constant flow of outside visitors: clients, vendors, job candidates, and event guests. Approximately 2,000 visitors enter every month, and each arrival must be registered and controlled without slowing down the operation.
The Challenge
Zonamerica’s traditional visitor process relied on manual registration workflows that often had to be completed at the security desk. The system worked, but it created unnecessary friction and administrative overhead.
That dependence on manual work had three consequences. It slowed access because much of the registration happened at the entrance instead of beforehand. It limited visibility because visitor information was not always captured in a structured format. And it added operational work that grew alongside visitor volume.
With heavy visitor traffic and increasing operational complexity, Zonamerica needed to simplify campus access while improving both traceability and speed.
The Solution
Zonamerica implemented an intelligent system powered by an AI agent that manages the visitor process from end to end.
The agent automates invitation management, validates visitor information through direct interaction, generates an access QR code instantly, and communicates with the visitor without manual intervention. Registration no longer falls to the security desk. Instead, it is completed before the visitor arrives, so each person reaches the campus with a validated entry and QR code ready to use.
The Results
Visitor registration became faster. By completing validation in advance, entry no longer depended on paperwork at the access point, significantly reducing friction at the gate.
Data collection also improved. Every visit is captured in a structured format, giving Zonamerica a level of traceability that manual registration could not provide. The result is a simpler visitor experience alongside stronger operational control and better information—goals that were often in tension under the manual process.
Key Lessons
Zonamerica’s experience offers practical lessons for any organization managing access at scale.
- Solve friction before the front door. The bottleneck was not the entrance itself; it was that registration happened there. Moving validation earlier is what makes entry faster.
- Speed and control can improve together. Automating registration did not weaken security. It captured better, more complete data while accelerating access.
- Instant QR codes change the experience. When visitors arrive with validated access already in hand, entry feels easier for them and for the security team.
What’s Next
With visitor registration automated, Zonamerica now has a foundation for continuing to improve traceability and the campus access experience in line with the high standard of infrastructure and services that defines the park.
