What is a WhatsApp outbound drip campaign?
A sequenced WhatsApp campaign that sends a series of timed or event-driven messages, with each next step conditioned on delivery, replies, conversions, opt-outs, customer state, or human intervention.
Why is this important?
Drip campaigns can nurture or remind without requiring manual follow-up, but they create more risk than a single send because stale state, repeated messages, or ignored replies can quickly damage trust and quality.
How it works
An eligible contact enters a workflow. Each step evaluates current CRM state and messaging policy, sends an approved template when allowed, waits for an event or interval, branches on response, and exits on conversion, opt-out, failure, or escalation.
Technical example
An opted-in lead receives a resource, a follow-up question two days later, and a meeting invitation only if they have not replied or booked. Any response pauses automation and routes the conversation appropriately.
Implementation notes
Use one source of truth for sequence state. Enforce idempotency, reply interrupts, conversion exits, frequency caps, quiet hours, template validity, contact ownership, retry limits, suppression, and observability for every transition.
