--- title: "AI agents for sales, support, and more" description: "Create custom AI employees that respond 24/7 on WhatsApp, Instagram, or Messenger, working with the real data in your CRM." canonical: "https://www.getfrontline.ai/en/ai-agents" language: "en" image: "https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/0ec72fa8-frontline-social-sharing-preview.webp" --- [AI CRMA CRM that builds itself and remembers everything.](https://www.getfrontline.ai/en/ai-crm)[MaxA personal AI agent for every team member.](https://www.getfrontline.ai/en/max)[AI AgentsScale your team with an AI workforce.](https://www.getfrontline.ai/en/ai-agents)[WorkflowsAutomate processes end to end.](https://www.getfrontline.ai/en/workflows)[IntegrationsConnects with the tools you already use.](https://www.getfrontline.ai/en/integrations) [Guide50 Claude CRM SkillsYour playbook to building the perfect CRM for your business using Claude.Get the guideFrontline50 Claude CRM Skills](https://tally.so/r/Pd4kWb) [Customer storiesCase studies and success stories.](https://www.getfrontline.ai/en/customer-stories)[BlogLatest insights and product updates.](https://www.getfrontline.ai/en/blog)[AcademyEssential Frontline features explained.](https://www.getfrontline.ai/en/academy)[Help CenterLearn more about Frontline's features.](https://help.getfrontline.ai/en/)[Developer DocsStart building with the Frontline API.](https://frontline-public-api.redocly.app/reference/openapi)[Trust CenterSecurity, compliance, and data privacy.](https://trust.getfrontline.ai/) By Industry [Tech](https://www.getfrontline.ai/en/solutions/technology)[Financial Services](https://www.getfrontline.ai/en/solutions/financial-services)[Insurance](https://www.getfrontline.ai/en/solutions/insurance)[Retail](https://www.getfrontline.ai/en/solutions/retail)[Automotive](https://www.getfrontline.ai/en/solutions/automotive)[Education](https://www.getfrontline.ai/en/solutions/education)[Healthcare](https://www.getfrontline.ai/en/solutions/healthcare)[Real Estate](https://www.getfrontline.ai/en/solutions/real-estate)[Telecom](https://www.getfrontline.ai/en/solutions/telecommunications)[Professional Services](https://www.getfrontline.ai/en/solutions/professional-services)[Venture Capital](https://www.getfrontline.ai/en/solutions/venture-capital) By Use Case [Sales](https://www.getfrontline.ai/en/solutions/sales)[Support](https://www.getfrontline.ai/en/solutions/support)[Billing & Collections](https://www.getfrontline.ai/en/solutions/billing-and-collections)[Recruiting](https://www.getfrontline.ai/en/recruiting) ![Customer support team collaborating while a Frontline AI agent handles conversations across channels](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/f354c460-ai-agents-woman-phone-hero.webp) # Better customer conversations Build, optimize, and scale AI agents that treat every customer like the only one. [Start with Google](https://app.getfrontline.ai/)[Start with Microsoft](https://app.getfrontline.ai/) Replaces:n8nMake![Zapier](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/ff1c8522-slurp-zapier-logo-dwegnxw8.webp) 0:14 9:41 TRUSTED BY ![500](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/5d3306d7-slurp-500-logo-qxh8bvow.webp)![Facephi](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/79f21d6f-slurp-facephi-logo-dxodbuvy.png)![Antarka](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/c8b424cd-slurp-antarka-logo-bki2fhmn.webp)![Latitud](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/fe55762f-slurp-latitud-logo-cd-wkhe1.webp)![Marco](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/27028dde-slurp-marco-logo-diu2hf7t.webp)![500](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/5d3306d7-slurp-500-logo-qxh8bvow.webp)![Facephi](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/79f21d6f-slurp-facephi-logo-dxodbuvy.png)![Antarka](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/c8b424cd-slurp-antarka-logo-bki2fhmn.webp)![Latitud](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/fe55762f-slurp-latitud-logo-cd-wkhe1.webp)![Marco](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/27028dde-slurp-marco-logo-diu2hf7t.webp) ![500](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/5d3306d7-slurp-500-logo-qxh8bvow.webp)![Facephi](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/79f21d6f-slurp-facephi-logo-dxodbuvy.png)![Antarka](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/c8b424cd-slurp-antarka-logo-bki2fhmn.webp)![Latitud](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/fe55762f-slurp-latitud-logo-cd-wkhe1.webp)![Marco](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/27028dde-slurp-marco-logo-diu2hf7t.webp) Agent capabilities ## Flexible. Agnostic. Powerful \[01\] Audio Imagereceipt.jpg Documentinvoice.pdf Location\-34.6, -58.4 ### Multimodal agents They understand and reply in text, audio and image — like a real person. \[02\] ![WhatsApp](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/832ea402-4b42cd04-image.png)WhatsApp ![Instagram](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/1991d458-slurp-instagram-logo-anbqx5lb.webp)Instagram ![Messenger](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/c2b7a0f5-slurp-messenger-logo-chft-1bn.webp)Messenger Web Chat ### Deploy everywhere They work across WhatsApp, Instagram, Messenger and web chat, from one place. \[03\] Model Gemini 3.5 Flash Claude Opus 4.8 Maximum intelligence for complex tasks • 10 credits GPT 5.5 Advanced model for agentic workflows • 5 credits Fast and efficient for high-volume tasks • 3 credits DeepSeek V4 Powerful performance at the lowest cost • 1 credits ### Any AI model Access every AI model in one place and optimize cost for each task. \[04\] Knowledge GapReflection 8 customers asked about pricing, but it isn't in your knowledge base. Add pricing information so the agent can respond instantly. DismissAdd ### Self-improving They spot gaps in their knowledge, flag them and fix them in one click. ## Everything your agent needs, in one place Overview Agent overview Maya · Sales Active · replies in \~4s ![WhatsApp](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/832ea402-4b42cd04-image.png)![Instagram](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/1991d458-slurp-instagram-logo-anbqx5lb.webp)![Messenger](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/c2b7a0f5-slurp-messenger-logo-chft-1bn.webp) Conversations 1,284 Qualified 486 Meetings 92 Conversations · 7 days Leo · Support Active · replies in \~3s Tickets 862 Resolved 94% CSAT 4.7 Resolved tickets · 7 days Sofía · Collections Active · replies in \~5s Accounts 340 Recovered 78% Prom. 3.1 d Recovered · 7 days Playbooks Knowledge Integrations Observability OverviewPlaybooksKnowledgeIntegrationsObservability WhatsApp ## The most complete WhatsApp integration Deliver exceptional customer experiences with AI agents that use the full power of WhatsApp. WhatsApp Flows ![WhatsApp](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/61a40f38-slurp-whatsapp-logo-bicho2be.webp) Luma Store · WhatsApp Nora · AI Agent I want to change the size on my order10:42 Of course. Open the form to choose the new size and confirm delivery.10:42 Open WhatsApp Flow Change my order Step 2 of 3 66% Choose the new size SMLXL Delivery Deliver to my address · Thursday Confirm change ### WhatsApp Flows Capture data, qualify leads, book appointments, or complete purchases with native forms inside WhatsApp, without sending customers to another page. Coexistence on WhatsApp Business Attribution with Meta Ads 1. ### WhatsApp Flows Capture data, qualify leads, book appointments, or complete purchases with native forms inside WhatsApp, without sending customers to another page. 2. ### Coexistence on WhatsApp Business Step into any conversation from the WhatsApp Business app or Frontline Inbox using the same number, with the full history kept in sync. 3. ### Attribution with Meta Ads Connect every conversation to the campaign, ad, and click that started it. Measure which ads create leads, opportunities, and sales in your CRM. ## Connect your agents to everything Choose from our growing catalog of native integrations, use our full API or ask Frontline to build a custom integration for you in seconds [IntegrationsConnect your agents to the apps you already use and give them real actions.50+ integrations![Gmail](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/c2a46ed6-slurp-gmail-logo-fum4c6y.webp)![WhatsApp](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/61a40f38-slurp-whatsapp-logo-bicho2be.webp)![Slack](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/b79674a0-slurp-slack-logo-cyb9nr6q.webp)![Salesforce](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/ec2720f6-slurp-salesforce-logo-dhj-ed3.webp)![HubSpot](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/2b0d8e08-slurp-hubspot-logo-cwhahax-.png)![Google Calendar](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/051d6829-slurp-google-calendar-logo-bgzgpg0m.webp)![Google Drive](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/343f2fb9-slurp-google-drive-logo-8lwda4yj.webp)![Google Sheets](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/b0aa1a71-slurp-google-sheets-logo-b-quy97-.webp)![Notion](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/39c044a8-slurp-notion-logo-dvzvbdfg.webp)![Attio](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/29ea3c46-slurp-attio-logo-bnqzfmbr.webp)![Airtable](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/f7dc918a-slurp-airtable-logo-c-qoaj50.webp)![Stripe](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/bed4fba8-slurp-stripe-logo-bjbubn6i.webp)![LinkedIn](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/ee240104-slurp-linkedin-logo-ci4mzjrt.webp)![Monday](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/48d98d45-slurp-monday-logo-d4jw-tc.webp)](https://www.getfrontline.ai/en/integrations)[Custom ToolsDefine your own tools so the agent can run actions in your systems.create\_orderCustom toolCreates an order in your ERP when the customer confirms the purchase.cliente\_idstringitemsarraytotalnumber](https://help.getfrontline.ai/en/articles/12772186-building-custom-tools-api-integrations)[APIBuild on Frontline with a full API for agents and messages.1curl -X POST \2 https://api.getfrontline.ai/v1/agents/messages \3 -H 'Authorization: Bearer ' \4 -d '{5 "agent_id": "maya",6 "channel": "whatsapp",7 "to": "+5491100000000",8 "message": "Hola 👋"9 }'](https://frontline-public-api.redocly.app/reference/openapi) ## Missing an integration? Max builds it for you in seconds. Build ## Enterprise security and partnerships SOC 2, CASA Tier 2, and an official Meta Business Partnership. Frontline also delivers an enterprise-grade platform with full permission management, RBAC, SSO, and governance. ### SOC 2 and access control We meet the highest standards of security, availability, and confidentiality to protect your data. ![AICPA SOC](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/c7c117a5-aicpa-soc-badge-black.png) ### CASA Tier 2 verified Independently assessed against the Cloud Application Security Assessment framework for app and data handling. Tier 2CASACertified ### Meta Business Partner Direct access, priority support, and official best practices for WhatsApp Business API. [Learn more in our trust center](https://trust.getfrontline.ai/) ![Zonamerica](https://cdn.ploy.ai/6eb8e7fc-f32e-4425-a7a1-206f93c19f37/user/b5e4aaee-martin-dovat-zonamerica-testimonial.webp) > “An AI agent on WhatsApp made visitor registration 10x faster, with 100% of data captured.” Martin DovatCEO, Zonamerica ## Frequently asked questions about AI agents Still have a question? You can [book a demo](https://cal.com/team/getfrontline/30-min-frontline). What is an AI agent in Frontline? Which channels do agents work on? How do I create an agent? Do agents remember past conversations? How do agents improve over time? Can I connect my tools or build my own? ## Get started with Frontline today [Start with Google](https://app.getfrontline.ai/)[Book a demo](https://cal.com/team/getfrontline/30-min-frontline)